Placeholder lede. What the brand is, how many counters it runs, and what the identity had to do that the old one couldn’t.
Placeholder copy. What the wordmark had to carry — the Devanagari and Latin lockups, and how it holds at the size it is actually seen: on a cup, at arm’s length, in a hurry.
Placeholder copy. The two colours the brand owns and the pair of typefaces that had to set both scripts without one looking translated.
Placeholder pull quote — the one sentence about this brand you want someone to leave with.
Placeholder copy. Every surface the mark lands on, and the one rule that keeps it recognisable across all of them.
Placeholder copy. What was delivered, and what the counters got first.
Wordmark, Devanagari lockup, cup mark
Cup, sleeve, takeaway carrier
Fascia, menu board, counter graphics
Uniform, signage, vehicle livery