Teradale
A communication designer working across brand identity, digital product and motion — building systems that keep a brand coherent everywhere it appears.
Recent projects and the thinking behind them.
Inside the case study:Problem, decisions, results
The rebuild of an F&O strategy builder, start to finish — why nine stacked form sections could never express a multi-leg strategy, the two calls that produced the split screen, and how a results page of twenty-one equal panels was reordered into a descending funnel. Shown with the builder canvas, Zenbot writing blocks onto the legs they belong to, and both themes in motion.
Product design for a banking app: a component library, motion spec and a tone of voice that survives contact with compliance.
An editorial system for a print and digital journal — grid, typography and a cover language that flexes across issues.
Five projects, start to finish.
Title sequences, product motion and identity systems in movement.
Placeholder form — nothing is sent anywhere.